The fashion briefs I write for Ohvola go live on their website for about a week each time they launch. The owners inform me that these fashion briefs are essential in enticing customers to make purchases. With the industry becoming increasingly saturated with amateur blogshops while veterans professionalize and expand, competition is stiff and innovation is the key.
Images reproduced with the permission of Ohvola.
Images by Ohvola
Text by Crystal Abidin
28 January 2013
EN FLEUR PEPLUM DRESS
A brilliant pastiche of vivacious colours, En Fleur is a one-piece stunner! Tailored to fit snuggly at the waist with a flattering pleated flare, this number is fully-lined and made of non-sheer polyester. Its adjustable straps and lightly padded bustier top allow for a perfect fit with a concealed back zip for convenience. Available in sizes S/M/L.
A harmony of blue and purple tinctures, Rhyme is for the fashion-conscious you. Let its toga cut bring out your collarbones and shoulder blades while you flaunt your curves with ruches down the side panels. Made of mesh and fully-lined, stay plush and swanky with elegant accessorizing. Available in sizes S/M/L.
A happy dresser is a happy camper! For all the affable and breezy girls in the house, Stepford adds a bounce to every skip and radiates merriment and glee! Made of textured non-sheer cotton with a concealed size zip, let these trim pleats bring out the spunk in you. Saunter away, my loves. Available in sizes S/M/L.
FLORAL DEMSEY TOP
The Floral Dempsey is reminiscent of flourishing Victorian blossoms. Its captivating chiffon fabric exudes a vintage-esque feel while remaining oriental chic. Fully-lined and non-sheer, we're loving how gently these pleats gather at the waist! Available in sizes S and M.
DEVORE LACE BLOUSON
Put on chic tailored pants and grab a shoulder bag for a casual day out, or glam it up with a classy skirt, killer heels and statement jewellery. Don't you love Devore's carefully crafted lace strips too? Made of chiffon with light puffed sleeves and elastic bands at the sleeve hem, this blouson is especially comfy and great for concealing tummy bulges from hearty festive snacking. Plus, our white blousons promise to be non-sheer and fully-lined. Available in sizes S and M.
FLORADALE TEA FROCK
We are in the business trend-setting statement prints. Floradale is another frock that is equal parts bold and tender. Its efflorescent motif is unrivaled with its seamless blend of pop colours. Made of cotton, it is fully-lined, non-sheer and closes with a concealed back zip. Available in sizes S/M/L.
We are making strides through the peplum craze with exciting reinventions. Franco features a distinctive square neckline and is tapered to the waist. Verdant botanic prints adorn the shoulder straps and side panels of the top set against a contrasting bold polyester fabric. A concealed side zip allows for an easy fit. Available in sizes S/M/L.
JULIETA LACE FROCK
Channel soft romance with the charming Julieta. Be it the gorgeous lace over-lay accoutrement, the soft pastel polyester swing skirt, or the mellow pleated skirting, this enthralling beauty is set to make you the belle of the ball. Fully-lined and non-sheer, slide into this frock effortlessly with its concealed back zip. Available in sizes S/M/L.
OASIS EMBROIDERED DRESS
Mod alert, check out this riveting embroidery composition. Fully-lined and non-sheer, this svelte ensemble includes a detachable tie sash. Made of quality chiffon, expect breathable comfort from Oasis wherever you are. Indie chic? Or trim and sassy? You decide! One size fits all.
HUNTINGTON RUCHE SKIRT
Feeling fun and frilly? Fancy fleeting glimpses of envy? Huntington is just for you. An alluring skirt that articulates your womanly curves, its chiffon fabric is carefully tailored into softly pleated ruche. An elastic band at the waist allows you to slip into this garment with ease. Available in sizes S/M/L.
Oh the elegant vestiges of vintage glimmer in Risie's jade and pearl inspired resin finish! This cuff bangle closes with an interlocking weave supported by a hinge fastening. Its gold tone cast complements a wide variety of ensembles for the classy you.